This campaign design was inspired by the Eric Carle Museum of Picture Book Art. The idea behind it is "flip through your childhood" Exploring the idea of books and nostalgia. The letter forms were created by recreating Carle's process of painting and creating textured surfaces, then cutting them out to create shapes. The illustrations pictured showcase some of the museums most famous books characters like "The Hungry Hungry Caterpillar" and "Where The Wild Things Are".
